I think I figured out why so many people are selling marketing solutions.
“Here’s what worked for me.”
It’s a way of monetizing the reflection step of learning.
I don’t blame them. Setting up marketing requires a lot of complicated, unpaid work.
In my case, sharing what I learn outside of my immediate group of friends encourages me to process the information in ways where I cannot take shortcuts in my explanations.
- What did I do and can I explain it in a way that others can follow?
- What results did I intend?
- What worked?
- What didn’t?
- What would I have done differently if I knew then what I know now?
- Why would I do those things differently?
- What are my next steps?
- What is my anticipated result?
Don’t worry. I’m not going to be selling my marketing “solution” anytime soon.
There are others who are much more passionate about marketing as an activity. And I’m still in early days.
If I become a kajillionaire doing this, I might change my mind.
Meanwhile – a reminder regarding my newsletter and mailing lists.
I appreciate everyone who reads this blog. Thank you for spending your valuable time with me.
My sweet spot is helping middle managers and senior team leads cope with their current environment, find time to do the things that are important to them, and be less stressed about it all.
I am also offering a free 45-minute Masterclass.
The 3-Stage Process to Move from Overwhelm to Results.