The next meeting – the group stared at the themes we chose:
- Consumerization / Brokerage
- Adaptability / Agility
Ultimately, we decided to tackle Communications first.
To us, Communications (and effective communications skills) is the core that drives the other themes we identified.
To help us decide what we wanted to DO about Communications – we first asked ourselves what the Business Benefits of better communications would be.
We came up with
- Reduced “Time to Market”
- Reduced response time to clients and each other
- Consistent messaging across the division
- Increased awareness of our services
- Improved identification of “the real issue” – needs clarification
This gave us both an argument, and potential metrics to measure our programs against.
By the way, you noticed that “Improved identification of ‘the real issue’ ” has Needs Clarification next to it. That’s because we weren’t able to figure out how we could identify that behavior or whether we were actually improving identification of ‘the real issue’. We may circle back to that later….
Next, we asked what observable behaviors we expected to see as a result of “improved communications”
We came up with
- Are the right people involved?
- Know a clear objective
- Know their clear role
- Roadblock identification
- Are you doing what you agreed to do when you agreed to do it?
- Do we know where to find information?
- What is coming?
- Impact on us and our team?
We decided these observable behaviors worked for both Communications AND Collaboration.
The answers to both of these questions serve as our guides for measuring success.
Don’t worry – I’ll talk about how effective (or not) we have been in a future post.