This book is the “how-to” for Start with Why: How Great Leaders Inspire Everyone to Take Action.
Simon Sinek, David Mead, and Peter Docker give incredibly detailed instructions for facilitating what they call “Why Discovery” and provide instructions for finding a personal “why” and finding a team/organizational “why.”
They talk in detail about potential pitfalls and failure points, particularly when trying to do this yourself (not recommended) or if you are working within an organization that is so dysfunctional that it is hard to have a civil conversation.
They also noted that directly asking for “why” may trigger emotional resistance. Instead, it’s best to come at it sideways – asking more “what” and “how” questions. Asking “why” tends to trigger an emotional, occasionally defensive, response. I’ve seen that in my own practice, so it was nice to have that impression validated.
I’m impressed that they were willing to provide the entire how-to guide for their team workshop, including time codes facilitation tips, exercises, and question pools.
If you haven’t read or purchased Start With Why, I would recommend watching Sinek’s original TED talk, then purchase Find Your Why instead. This book is the result of almost 10 years of practice in this space and provides everything you need for you and your team to determine your “why.”
Let me help you find your why!
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